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CAREER HISTORY

 

Sept 2020 - Present Day

Bella Sanctum.

Founder & Creative Director

www.bellasanctum.com

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Developed the new brand, Bella Sanctum from concept to product launch - A line of handcrafted, artisan goods for for the home sanctuary, available exclusively through our eponymous online store. This value driven brand is focused on zero waste, plastic free packaging and sustainably produced products.  

 

  • Creative Director – Product design and development 

  • Graphic Design & IT – Design, build and manage e-commerce website, design brand packaging and all printed material.

  • Sales & Marketing

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Sept 2018 - Oct 2019

Famous4, Mill Valley.

Creative Director & Women's Wear Buyer

 

My role as Creative Director & Women's Wear Buyer in this long established men's and women's designer clothing store included the following;

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  • Display Design - Re-design layout of all shop floor display fixtures and oversee implementation. 

  • Window Display - Design and oversee build of new 3D window display system. Design and dress window displays ongoing.

  • Visual Merchandising – Merchandise all items and diplay's on the shop floor.

  • Buyer - Attend trade shows, meet with fashion vendors, plan and implement seasonal buying for all women's wear.

  • Train and supervise junior sales assistants.

  • Manage social media accounts.

 

May 2016 - Present Day

Couture Academy, San Francisco.

Founder & Creative Director

CoutureAcademy

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A series of Couture Masterclasses providing a resource for dressmakers and fashion designers to transform their skills.

 

  • Creative Director – Develop, write and produce all course material.

  • Sales & Advertising - Source clients through database, social media advertising,e-newsletters

  • Graphic Design & IT – Design and manage website and all printed material.

  • Develop products to meet fiscal targets.

 

 

September 2010 – June 2018

Academy of Art University, San Francisco

Fashion Instructor(Part-time) – Advanced-Level Pattern-Cutting, Draping & Construction.

 

Responsible for teaching the advanced-level 3D Design classes in the MFA and BFA Fashion Design programs. Teaching on campus and  also online.

 

  • Technical 2D & 3D Design - Pattern-drafting, toile development, draping, tailoring, couture garment construction, fabric manipulation e.g. smocking, felting, textile printing, pleating.

  • Textiles, Color & Proportion - Fabric selection, color and proportion, in relation to 3D design.

  • Facilitate Meaningful Learning - Proactively support all aspects of the learning environment.

  • Fashion & Technology - Implementation of Technology in Design e.g. 3D printing, laser cutting, LED.

  • Syllabus Development – Develop new class material, working with department heads to achieve goals.

  • Grading & Evaluations - Successfully deliver ongoing student evaluation and grading.

 

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Sept 2000 –  May 2016

Julia Panciroli Couture, San Francisco & Beverley Hills

Founder & Creative Director

www.juliapancirolicouture.com

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Relocated from the UK to California and successfully built a small, exclusive, couture fashion label from the ground up, through targeted social networking with high-net-worth clients and through PR event partnerships with established luxury brands e.g. Tiffany & Co, Boucheron, Mercedes Benz, Clarins, Jimmy Choo. Designed and manufactured in-house, couture women's wear, with a staff of 10, including a fashion internship program.

 

  • Creative Director - Produce design concepts for collections and individual clients.

  • 3D Technical Design - Pattern-drafting, toile development, technical samples.

  • Production Management - Manage production team and entire process from 2D through to finished garments.

  • PR & Corporate Sponsorship - Produce PR events, negotiate sponsorship with prestigious brand names

  • Event Management & Production - Produce and direct fashion shows

  • Source new business through - Social networking, fashion shows, press, monthly e-newsletters, social-media.

  • Client relation’s - Exceed client needs to ensure repeat business.

  • Source and liaise with global vendors. Negotiate costs.

  • Graphic Design & IT - Design and implement company web site, all printed materials, and monthly e-newsletter.

 

 

Aug 2005 - Feb 2008

Julia Panciroli Interior Design, Scotland, UK

Founder & Creative Director

 

Freelance interior designer and decorator, producing residential interior design concepts for clients, from individual rooms to entire homes and managing the process from concept to installation and completion.

 

  • Design Consultant - Advise client on color schemes, paint, wallpaper, furniture and accessories.

  • Source and purchase furniture and accessories for client, working to a budget.

  • Soft Furnishing Design & Manufacture - Custom soft furnishings e.g. bedding, cushions, throws, drapes, blinds.

  • Hands-on decorating and installation of window treatments.

  • Style & Curate – All finished room

 

 

 

 

 

PRIOR CAREER HISTORY

 

Corporate Media Advertising Account Executive, UK

Five years as an Advertising Account Executive in media and print, including working for Britain's largest newspaper group Thomson Regional Newspapers (TRN). Responsible for maintaining large corporate accounts and developing new business.

Exceeded fiscal goals by over 300% and repeatedly won awards for high volume sales.

 

 

Clinique

Brand Ambassador & Make-Up Artist

 

Aquascutum

Brand Ambassador

 

Fashion Model

Clients included Giorgio Armani (Press & VIP fashion shows), Top Shop, Roland Klein, Gossard Lingerie, TV extra (actor) for BBC, TV commercials, MTV music videos.

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EDUCATION
 

University of the Arts, London - London College of Fashion, UK

Bachelor of Arts Degree awarded with First Class Honours - Design Technology for the Fashion Industry

Bradford & Ilkley Art College, UK. 

DATEC Diploma in Graphic Design & Advertising

Bingley Grammar School, UK. 

Two A’Levels, six O’Levels
 

© Julia Panciroli . Proudly created with Wix.com
 

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